Recently, I’ve been deeply focused on performance and everything that impacts results, including UGC creation. Let me share with you some tricks for working with UGC and how to incorporate it into your plan.
The latest metrics I’ve read about UGC content, and personally observed in campaign results with my clients, show the following:
UGC is 8.7x more effective than influencer campaigns.
UGC is 6.6x more effective than branded content.
What is UGC?
UGC stands for User-Generated Content, which refers to content created by the customer themselves.
Benefits of Using UGC Content:
✅ Increased credibility.
✅ Enhanced campaign effectiveness.
✅ Far cheaper than influencers and celebrities.
✅ The more natural the UGC, the better the results.
Types of UGC:
✅ Reviews: Product reviews highlighting its unique selling points (USPs).
✅ Testimonials: Demonstrating how to use the product.
Steps I Follow for UGC Projects to Achieve the Best Results:
Define the objectives I want to achieve with UGC.
Analyze the product to extract its features & benefits.
Identify the USP from the benefits.
Write the script based on the extracted USP.
Develop the video concept.
Execute the plan.
Thanks to these steps, we’ve significantly improved our UGC projects in Saudi Arabia and the Gulf. We now have the largest team offering UGC content services for all types of products and services.
Feel free to reach out via WhatsApp: 1028909952, and I’ll send you the UGC portfolio.
