This case study highlights one of my favorite projects, where we successfully helped a newly launched restaurant chain with three branches under one high-level brand

This case study is straight from the heart of the project, designed for marketing and planning enthusiasts. Before diving into the process, here’s a quick

One of the best products I worked on last month had multiple versions and an average AOV of 20,000 EGP. Total sales after 22 days

Dear Friends, Have you ever thought about segmentation as something more than just targeting your audience and creating buyer personas?Before I dive into this, let

One of the very important tips and tricks that not many people know when working on a marketing strategy for any client:❌ The common approach

Recently, I’ve been deeply focused on performance and everything that impacts results, including UGC creation. Let me share with you some tricks for working with